WHY CONSUMERS PREFER SUPER STORES OVER TRADITIONAL RETAIL STORES

Do you love to shop? Do you go for the grocery along with your family? Is it a trend or a satisfaction? With the emergence of new super stores in a region many changes in customer buying behaviors became visible. Customers are always looking for what changes emerged and how they affected the sales of traditional players of this market. Customer dynamics within a region has changed a great deal making the new and existing players to bring about rapid changes to retain their customer base. Following are the emerging trends with the development of these new retail formats, changes in buying preferences of consumer and recommendation for the new and existing retailers to cope up with this change and acquire customers. CONTINUE READING

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